Work

Client case studies and published research on how culture is shifting, from advisory to zines.

What’s driving Y2K nostalgia among young Germans?
Writing & Publishing
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Report
Canvas8
Lower-back tribal tattoo above low-rise jeans on a pastel swirl background
Greenhushing: how US brands have gone quiet on sustainability
Writing & Publishing
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Report
Canvas8
Legs sticking out of a recycling bin at night
The future of immersive audio; multi-market expert and qual study
Cross-Market Research
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Case study
Global audio brand
People on cushions in a listening room facing large speakers
The belief diet: how health became identity in the US
Writing & Publishing
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Report
Canvas8
A Trend Trek for a global tech company in “poor but sexy” Berlin
Immersion & Advisory
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Case study
Global tech company
Wall of glowing screens in a dark control room
Circadian wellness and the business of timing
Writing & Publishing
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Report
Canvas8
Nutrition across cultures expert council
Cross-Market Research
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Case study
Global dairy brand
Three people dressed as a tomato, corn and a carrot at a bus stop
Not a Playbook: The Art of Building a Brand – the story of WeTransfer
Writing & Publishing
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Book editing
WeTransfer / FUPE
Art world brand equity and cultural codes in Germany
Semiotics & Cultural Analysis
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Case study
European spirits brand
Row of jars packed with pickles
How the fashion scene fell for natural wine
Writing & Publishing
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Report
Canvas8
Close-up of a New Balance sneaker in a wine-inspired colorway
Fast food market-entry Trend Trek in Berlin
Immersion & Advisory
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Case study
US fast food chain
Man in sunglasses with a drink and a burger
Germany’s vegan scene, city by city
Writing & Publishing
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Report
Canvas8
Bright pink plant-based food packaging
Understanding health trends across global youth cultures
Cross-Market Research
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Case study
Global food and beverage company
Illustrated figure in a green blazer lounging on a purple chair
Networked Counterculture: can creatives break the mold and still find success online?
Writing & Publishing
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Zine
WePresent
Playbook for leveraging Berlin’s leading-edge party ethos
Cross-Market Research
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Case study
International alcohol company
A woman holding a cocktail in a white strip-lit club
Behind Berlin techno’s wellness evolution
Writing & Publishing
·
Report
Canvas8
Close-up of a raver under red club lights
Hydration brand launch cultural strategy
Immersion & Advisory
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Case study
US hydration brand
Surreal figure leaping through sparkling water
Secular spirituality and the loneliness economy
Writing & Publishing
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Report
Canvas8
Abstract green pattern of figures gathered together
Cross-market research and city insider guides for US hubs
Cross-Market Research
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Case study
Major US airline
Model leaping above a Second Ave street sign in New York
Megalomaniacs: a game about despicable and incredible people
Writing & Publishing
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Card game
FUPE
Green Megalomaniacs card game box surrounded by illustrated cards of billionaires
The new stadium experience: Gen Z drinks beyond beer
Writing & Publishing
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Report
Canvas8
Colorful drinks lined up on a stadium-style surface
Can convenience and sustainability coexist in the age of AI?
Writing & Publishing
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Report
Canvas8
Room lit by green screen light
Menopause is out in the open, but care is lagging behind
Writing & Publishing
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Report
Canvas8
Silver-haired woman in blue sunglasses sitting at a tea table
How local rappers are changing Germany’s culinary scene
Writing & Publishing
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Report
Canvas8
Rapper in sunglasses surrounded by his own branded drinks
Why vivid colour now signals health, not junk food
Writing & Publishing
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Report
Canvas8
Tray of brightly coloured Erewhon smoothies
Gen Z gamers are looking to athlete health protocols
Writing & Publishing
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Report
Canvas8
Hand holding a pack of Trolli Bytes gaming gummies in front of a glowing screen