I work with lifestyle brands on cultural strategy — particularly in food & beverage, wellness, and media.

My work sees culture as the consequence of ideas meeting everyday life. I research how values shift, what emerging behaviors mean for categories navigating change, and where friction points create meaningful opportunity.

I trained in urban planning and human geography before spending 10 years in think tanks and consulting firms, including five years at Kantar managing Streetscapes — a global program tracking cultural change for Fortune 500 clients across markets. I went independent in 2022.

I work on strategic POVs and market reporting for agencies like Canvas8, Verve, G=MC2, and The Future Laboratory. I also coordinate multi-market cultural strategy research for brands including past work with Diageo, Mars, Netflix, Spotify and Unilever.

Originally from New York, now based in Berlin.