Hello

Hello

I'm a cultural strategist based in Berlin.

I use semiotics, trends research, and innovation frameworks to help global brands and agencies understand where consumer culture is shifting — and what it means for how they show up in people's lives.
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Strategy

Strategy

Sample Briefs

How can nostaglia be combined with novelty in dining experiences?

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Sample Briefs

How do digital aesthetics dictate what health "looks like" in a screen-first world?

Sample Briefs

What’s trending in functional snacking, and where should a new brand place its bets to make an impact?

Sample Briefs

What happens when AI redefines "intuitive" eating?

Sample Briefs

How can nostaglia be combined with novelty in dining experiences?

Sample Briefs

What's the future of eating when GLP-1s decouple hunger from pleasure?

Sample Briefs

How could a cult-favorite U.S. fast food chain reinvent itself and thrive in Berlin's cultural scene?

Sample Briefs

How are bioethics reshaping ingredient standards across beauty and food?

Sample Briefs

How are consumers navigating the trade-offs between function and fun?

Ideas & Work

Ideas & Work

How Berlin’s Club Culture is Merging with Wellness
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How US Gen Z sports fans are rewriting game-day drinking
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How local rappers are changing Germany’s culinary scene
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The new vintage: how natural wine became a brand go-to
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Contact

Contact

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Portrait of Alice Sweitzer Cultural Strategist