Strategy

I work with brands to understand what people care about and to grow in ways that reflect those values, drawing on insights, trends, and foresight.

Sample Briefs

How do digital aesthetics dictate what health "looks like" in a screen-first world?

Sample Briefs

How do digital aesthetics dictate what health "looks like" in a screen-first world?

Sample Briefs

Why are psychedelics moving from wellness retreats to everyday consumption?

Sample Briefs

How are bioethics reshaping ingredient standards across beauty and food?

Sample Briefs

How could a cult-favorite U.S. fast food chain reinvent itself and thrive in Berlin's cultural scene?

Sample Briefs

What happens when AI redefines "intuitive" eating?

Sample Briefs

Who are DINKWADs, and how are they changing hospitality expectations?

Sample Briefs

What's the future of eating when GLP-1s decouple hunger from pleasure?

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RESEARCH

Strategic foresight, expert interviews, expert media listening

STRATEGY

STEEP, SWOT, 3Cs, 4Ps— many acronyms for structured thinking

QUANT

Digital brand equity, social listening, sentiment analysis, keyword tracking

QUAL

Semiotics, (digital) ethnographies, behavioral insights

Clients & Partners

Brands

Taco Bell

Kintzing

Diageo

Visa

Hyundai

Unilever

adidas

WeTransfer

Polestar

Mastercard

Netflix

Spotify

Agencies/ Studios

Axis Mundi

Kantar

currency

Collider Lab

Verve

Stylus

G=MC²

Liganova

The Future Laboratory

Meaning Agency

Canvas8

Trend Networks

The Sense Network

Cultural Navigators (Future Lab)

Cultural Streetscapes (Kantar)

Thing Testing

Trend Watching

RADAR Dao