Strategy

I use semiotics, trends frameworks, and innovation research to help brands and agencies understand where consumer culture is shifting — and what it means for how they show up in people's lives.

Sample Briefs

How can nostaglia be combined with novelty in dining experiences?

Sample Briefs

How can nostaglia be combined with novelty in dining experiences?

Sample Briefs

How are consumers navigating the trade-offs between function and fun?

Sample Briefs

How do digital aesthetics dictate what health "looks like" in a screen-first world?

Sample Briefs

What’s trending in functional snacking, and where should a new brand place its bets to make an impact?

Sample Briefs

How are bioethics reshaping ingredient standards across beauty and food?

Sample Briefs

How could a cult-favorite U.S. fast food chain reinvent itself and thrive in Berlin's cultural scene?

Sample Briefs

What happens when AI redefines "intuitive" eating?

Sample Briefs

What's the future of eating when GLP-1s decouple hunger from pleasure?

Heading

RESEARCH

Strategic foresight, expert interviews, expert media listening

STRATEGY

STEEP, SWOT, 3Cs, 4Ps— many acronyms for structured thinking

QUANT

Digital brand equity, social listening, sentiment analysis, keyword tracking

QUAL

Semiotics, (digital) ethnographies, behavioral insights

Clients & Partners

Brands

Pernod Ricard

Heineken

Ferrero

Kraft Heinz

Nestlé

Mars

Danone

Taco Bell

Diageo

Visa

Hyundai

Unilever

adidas

WeTransfer

Polestar

Mastercard

Netflix

Spotify

Agencies/ Studios

Buttermilk

Axis Mundi

Kantar

currency

Collider Lab

Verve

Stylus

G=MC²

Liganova

The Future Laboratory

Meaning Agency

Canvas8

Trend Networks

The Sense Network

Cultural Navigators (Future Lab)

Cultural Streetscapes (Kantar)

Thing Testing

Trend Watching

RADAR Dao